LLM Brand Monitor

Written By Afonso Carvalho

Last updated 16 days ago

Watch our step-by-step video on how to set up an LLM Brand Monitor:

Overview

The LLM Brand Monitor feature allows you to track how your brand is performing across major AI platforms including ChatGPT, Claude, Gemini, and Perplexity. Monitor your brand's visibility (how often it appears in AI responses) and sentiment (how positively AI describes your brand).

Setting Up an LLM Brand Monitor

  1. Navigate to the LLM Brand Monitor section.

  2. Click Create a New Monitor.

  3. Enter your website URL.

  4. Review the auto-extracted brand information (Brand name, aliases, language, description)

  5. Review the auto-generated prompts to track, or add your own custom prompts.

  6. Click Create Monitor.

📘 The system will automatically generate relevant prompts based on your brand, but you can add custom prompts at any time.

Understanding Your Results

Once the monitor finishes running, you'll see two key metrics:

  • Visibility: How often your brand appears in AI responses (displayed as a percentage across all LLMs).

  • Sentiment: How positively AI describes your brand.

Viewing Detailed Responses

  1. Click on any prompt to expand it.

  2. View responses from all four tracked LLMs: Perplexity, Gemini, Claude, and ChatGPT.

  3. Click on individual responses to see the full AI-generated answer.

  4. Check if your brand was mentioned and whether citations to your website were included.

Analytics View

You can access deeper insights by clicking on:

Visibility Analytics:

  • Breakdown of visibility by AI model

  • Visibility trends over time

  • Adjustable time range (e.g., past 6 months)

Sentiment Analytics:

  • Sentiment breakdown by LLM

  • Sentiment trends with customizable timeframes

Managing Your Monitor

Adding Prompts

  • Add individual prompts manually at any time

  • Import prompts in bulk via CSV or TXT file

Editing Settings

  1. Click on the settings for your monitor.

  2. Update any of the following: Brand aliases, Brand description, Language, Monitor name

  3. Click Save Changes.

📘 Your monitor runs automatically on a daily basis, continuously tracking your brand's AI visibility.

FAQs

Q: Which AI platforms are tracked?
A: The monitor tracks ChatGPT, Claude, Gemini, and Perplexity.

Q: How often does the monitor run?
A: Prompts are run daily automatically. You can also run prompts manually at any time.

Q: Can I add prompts in bulk?
A: Yes, you can import prompts via CSV or TXT file for bulk uploads.

Q: What do the visibility percentages mean?
A: Visibility shows how often your brand appears in AI responses. A 55% visibility means your brand appeared in roughly half of the tracked AI responses.

Q: Do prompts have a cost?
A: Yes, each prompt you track has an cost of 2 credits per run. The system displays a full cost breakdown before you create your monitor, so you can review the expected charges.