Expand the tone of voice section
The current "Tone of Voice" section is a great start, but it falls short in creating truly distinct, non-generic content. The AI-generated text often sounds somewhat formulaic and includes common clichés (e.g., "buzzing," "game-changer") that few people actually use in professional writing. These patterns make AI-generated content feel predictable and easily recognizable.
To address this, I suggest expanding the customization options for tone and writing style. For one of my clients, I developed a detailed, 1.5-page writing style prompt to ensure consistency in my content - helpful for both human and AI writers. While that level of detail is overkill for most users (and even for me at times), there needs to be a way to significantly refine and personalize the AI’s output beyond the current setup.
A strong reference point is Surfer’s Humanizer, which allows users to paste a few paragraphs of their writing and generates content that mirrors their style. However, its implementation is limited—it only accepts a short sample, which isn’t always enough to capture the nuances of a person’s writing voice.
A more effective approach could be:
Allowing users to provide longer writing samples.
Enabling users to submit 3-5 different samples to help the AI better understand and adapt to variations in their style.
Offering deeper customization sliders or advanced settings for elements like sentence structure, formality, and word choice.
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Comments1
Elliot Walker
May 7
I second this. It’s important to provide a detailed tone of voice and content style guide for each client/project, the content is not truly personalised.
This could include more information about the business and the target market, the brand vibe, example phraseology, sentence connectors, banned words etc.
The knowledge base is not suitable for this because then the article writer will only use that when we need it to research the web.
So it would be good to be able to apply a style guide per campaign, and/or a custom style box per article (that allows a greater wordcount than the current custom box).