Chat with your project

Use Chat next to Browse to ask about SEO, Search Console, AutoBlog, and backlinks — or connect ChatGPT and Claude with the same tools.

Written By Afonso Carvalho

Last updated 1 day ago

Overview

Chat is an in-dashboard assistant for the current project. Ask about SEO, Google Search Console, AutoBlog, backlinks, and publishing in plain language — without leaving the dashboard.

It uses the same Arvow MCP tools that ChatGPT and Claude get when they connect to your organization MCP server. In-app chat and “use Arvow from AI tools” are one product.

📘 On your first visit you’ll see a short New spotlight introducing Chat. Click Got it to dismiss it.

How to open Chat

  1. Open a project in Arvow (Chat is scoped to the project you’re in).

  2. In the left sidebar, select Chat (next to Browse).

  3. On What can I help with?, type in Ask about this project, or pick a starter card:

    • SEO research — domain metrics, ranking keywords, and competitors

    • Search Console — top queries from the last 28 days

    • AutoBlog — scheduled and unscheduled articles

    • Backlinks — latest links and anything to follow up

  4. Press Enter or Send (Shift+Enter for a new line). Messages can be up to 4000 characters.

👍 You don’t need an API key to use Chat inside Arvow. Connecting ChatGPT or Claude is optional — see below.

Managing conversations

  • Continue in the same thread, or click New chat.

  • History is grouped under Today, Yesterday, Previous 7 days, and Older.

  • On a conversation row, open Chat actions to Rename or Delete.

  • Available tools opens the public tool catalog. Tooltip: SEO, Search Console, AutoBlog, and more.

What you can ask

SEO & research

  • Keyword metrics (volume, difficulty, CPC, intent)

  • Keyword ideas, related terms, and suggestions

  • Live search results, competitors, and keyword gaps

  • Domain overview and ranking keywords

  • Backlink overview for a domain

AutoBlog

  • See scheduled and unscheduled articles

  • Schedule, reschedule, or cancel one-off AutoBlog items

  • Create article batches when you explicitly ask

⚠️ Chat manages one-off AutoBlog calendar items. Recurring automations are still set up in AutoBlog itself.

Google Search Console (if connected to the project)

  • Connection status, top queries, clicks, impressions, CTR, and position

  • Inspect a URL or list sitemaps (read-only — Chat does not submit URLs for indexing)

Backlinks & publishing

  • List received / Automatic Backlinks

  • Suggest internal links for article text (uses credits)

  • Publish to a connected CMS when you clearly ask (WordPress, Shopify, Ghost, Webflow, Wix, Blogger, Framer, GoHighLevel, Zapier, webhooks, and others)

📘 Chatting itself is free. Some tools spend credits — SEO research is typically 1–3 credits per lookup, internal-link analysis is 10 credits, and creating articles uses the usual article credits (for example, 15 for a standard article).

Example prompts

  • “Give me an SEO overview of this project's website: domain metrics, top ranking keywords, and main competitors.”

  • “Check Search Console for this project and summarize the top queries from the last 28 days.”

  • “Show my AutoBlog schedule and anything that still needs to be scheduled.”

  • “List the latest backlinks this project has received and call out anything I should follow up on.”

Connect ChatGPT or Claude (optional)

From the Chat sidebar footer, click Connect ChatGPT/Claude to open your organization MCP page. From there you can use the same Arvow tools outside the dashboard.

  • ChatGPT: add https://api.arvow.com/mcp as a custom connector, choose OAuth, then sign in to Arvow and select your organization. No API key is needed.

  • Claude: add your Arvow MCP URL and authenticate with the x-api-key request header.

  • Claude Code / ChatGPT Codex: use the ready-made configuration snippet on the MCP page.

Full setup for each app: MCP Server

FAQs

Q: Is Chat different from the AI Assistant in the article editor?
Yes. The AI Assistant edits a single article inside the SEO Editor. Project Chat can research, manage AutoBlog one-offs, check Search Console, review backlinks, and publish across the project.

Q: Do I need a special plan?
You can open Chat in any project. Connecting ChatGPT or Claude via the organization MCP server (and using the public API) unlocks on Solo, Business, and Ultimate. ChatGPT uses OAuth sign-in and does not need an API key. Claude and coding tools use the shared API key, which only the organization owner can manage.

Q: Why can’t Chat see my Search Console data?
Connect Google Search Console to the project first. Chat can only use data Arvow already has access to.

Q: Can Chat publish to my website?
Yes, when you clearly ask and a destination is already connected. Publishing from Chat uses the same publication history as the dashboard.

Q: Where do I set up ChatGPT or Claude?
Use Connect ChatGPT/Claude in the Chat sidebar, or follow the MCP Server guide.