Site Optimizers

Written By Afonso Carvalho

Last updated 5 days ago

The Site Optimizer feature helps improve the SEO of your website by analyzing pages and metadata and providing optimization suggestions. This tool allows you to automatically implement these optimizations and integrate with external SEO tools.

How It Works

The Site Optimizer works by injecting a script into your website’s code. This script overrides the frontend code to apply all SEO optimizations in real time.

🚧 Since the changes are applied on the frontend, you won’t see them reflected within your CMS or website editor.

However, rest assured that the optimizations are live and visible to visitors and search engines.

Watch our step by step video on how to set up a Site Optimizer:

Setting up a Site Optimizer

  1. Open your project.

  2. In the left menu, go to Authority → Site Optimizer.

  3. Enter your website URL and language if prompted, then create the Site Optimizer for this project.

👍 The tool will now scan pages of your website.

Once scanning is complete, it will display optimization suggestions under the SEO Optimizations tab.

⚠️ If the Optimizer is not crawling your pages from the URL alone, open Settings and add your Sitemap URL.

The sitemap must belong to the same website as the Site Optimizer domain.

How Site Optimizer is bound to a domain

Each project has one Site Optimizer. It is permanently bound to the website URL used when that optimizer was created.

Changing Website & Brand later does not rebind Site Optimizer to a new domain.

Symptoms when the bound domain is wrong:

  • Sitemap error such as: “Sitemap must belong to the same website: [old-domain]”

  • Applied optimisations still point at the old domain (titles, alt text, canonicals)

  • The installation script / layer still reflects the old domain

Where to open it in the current UI:

  1. Open the project.

  2. Go to Authority → Site Optimizer.

  3. You will see one optimizer with tabs such as SEO Optimizations, Installation, and Settings.

⚠️ There is no “Create a New Optimizer” button on this page for most accounts. Do not look under Blog Automation for that path — it is outdated.

What you can do if the domain is wrong:

  1. Confirm Website & Brand shows the correct domain and sitemap for the project.

  2. In Site Optimizer → Settings, set a sitemap that belongs to the bound domain (same host as the optimizer URL).

  3. If you need the optimizer moved to a different domain without losing AutoBlog articles, contact support to repoint the optimizer, or create a new project for the correct domain. Customers cannot rebind Site Optimizer themselves today.

Each Site Optimizer has its own installation script under Installation. Only install the script for the optimizer that matches the live domain you want optimized.

Understanding Optimization Suggestions

Meta Titles

The tool analyzes your current meta titles and suggests SEO optimized versions.

Example:

  • Current Title: "Touch iPod 32 GB"

  • Optimized Title: "iPod Touch 7th Generation 32GB - Excellent Condition, Space Gray"

Meta Descriptions

If a page lacks a meta description, the tool generates one or improves it.

Example:

  • Optimized Meta Description: "Find the best iPod Touch 7th Generation 32GB in excellent condition. Great price, fast shipping."

Canonical URLs

Helps avoid duplicate content issues by telling search engines which version of a page is the “main” one. This boosts crawl efficiency and keeps your rankings focused.

Image Alt Text

Checks for missing or weak alt text and suggests better ones. Improves accessibility and helps search engines understand your images.

FAQ Schema

FAQ schema adds special code to your FAQ sections that search engines can read. This allows your questions and answers to appear directly in search results as expandable boxes.

Learn more about Article Schema on Google's official page: https://developers.google.com/search/docs/appearance/structured-data/faqpage

Article schema

Article schema is a type of structured data that tells search engines key details about your articles, like the headline, author, publish date, and main content. This helps Google understand your content better and may display it with rich features in search results.

Learn more about Article Schema on Google's official page: https://developers.google.com/search/docs/appearance/structured-data/article

Internal Links

Analyzes your content and suggests relevant internal linking opportunities. The optimizer identifies pages that could benefit from linking to other related pages on your site, improving navigation and SEO.

Example:

  • Crawled Page: /blog/seo-basics

  • Suggested Link To: /blog/keyword-research

  • Anchor Text: "keyword research"

📘Each suggestion includes a rationale explaining how it improves SEO.

Applying Optimization Suggestions

Apply individual Suggestions: Select individual optimizations and click Apply to implement the changes.

Apply All Suggestions: Click Apply Remaining Optimizations to apply all suggestions at once.

Archiving Suggestions: If there are unwanted suggestions, they can be ignored by clicking the archive icon.

Deploying Changes to Your Website

To make the optimizations live, you need to install a script on your website.

Installing the Script on your Website

⚠️ Single-Page Applications (SPA) websites are currently not supported by Site Optimizer

  1. Insert the script into the <\head> section of your website.

    • If you have access to the website’s code, add it before the closing </HEAD> tag of your HTML files.

    • If using a CMS or website builder, use the platform’s option to insert custom header scripts.

    • If your website allows adding scripts via a settings panel, paste it in the global header section.

  2. Save and publish the changes.

  3. Open your website to verify that the optimizations have been applied.